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Anne Kadet's avatar

The problem with this, at least to my POV is that increasingly a lot of what is out there is not worth my full attention because as you note it’s not even DESIGNED to get my full attention. And I’m the kind of person who loves to be fully immersed in one thing at a time whether it’s a conversation or a piece of music or a slice of cake. But that’s just a preference I suppose.

Geoff Rodkey's avatar

I feel like there's a concurrent change in which creative output, which used to come in clearly defined forms -- "Novel," "Film," "Essay," "Article," "Song," etc. -- and as a (more or less) distinct entity from whoever created it, is increasingly getting delivered to its audience in a hybrid form in which the creator's persona is tangled up in and presented as part of the work.

Obviously, that's the whole basis for the influencer economy -- a big chunk of YouTube is just creators selling their personality to an audience, and a lot of podcasts are unimaginable without that kind of personalization -- but it's also bled into writing now with Substack.

Some of this seems like the result of new technologies giving rise to new forms of creative expression, and some of it seems like the result of business models changing. Twenty years ago, if you were a professional essayist, you had to find some periodical to pay you to write a column. Now you're a sole proprietor, and your income comes from subscriptions. So you're selling yourself as much as you're selling your essays. Meanwhile, the business models for the old, clearly defined structures are starting to disintegrate.

I liked the old way better, but I don't think it's coming back.

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